Vulfpeck performed “1612” on The Late Show with Stephen Colbert with Stanley in 2015 in a well received and reviewed performance that gained them additional attention on the national scale.īut the real moment of awareness came for Vulfpeck when a song from their first full-length recording, Thrill of the Arts, was featured in a national ad campaign by Apple. The stunt gained the band notoriety from press all over the world, and ultimately led to a change in Spotify’s revenue steam model.
Vulfpeck promised to fund their first tour with revenue from Sleepify, and they did generate nearly $20k of money before Spotify pulled it. Based on Spotify’s revenue model at the time, an eight-hour loop of Sleepify would generate $5.88 of revenue for the band.
Sleepify consisted of ten thirty-second tracks of complete silence, recommended to be played on loop while the listener slept. The band released an entirely silent record on Spotify, entitled Sleepify. The way that Vulf entered the consciousness of many music fans was unique, as well. Not bad for a band without a record deal. you’re reading this post, “Wait fo the Moment” is likely cresting 30M listens on Spotify. You can see my terrible, Covid quarantine-inspired version of this song on my Instagram here (I do not claim to be a piano player or singer):Ī post shared by Bark M. The first two EPs consisted of entirely instrumental music-it wasn’t until the third recording that the group featured the Detroit-area soul and gospel vocalist, Antwan Stanley, on a vocal track entitled “Wait for the Moment. However, the story of those nine years is a bit unique.Īfter forming as a rhythm section at the University of Michigan School of Music in 2011, Vulfpeck recorded and released three funk-based recordings before ever playing a single live gig together. In that sense, their ascent is typical of many underground musical acts. Like most overnight successes, Vulfpeck has been around for a long time-since 2011, to be exact. And yet, less than two weeks previous to that October post, Goss, Katzman, Stratton, and Dart sold out Madison Square Garden.Ī remarkable achievement to be sure, and one that is somewhat indicative of the state of the modern music recording industry. It is, perhaps, understandable that on October 9, 2019, neither my brother nor any of the subsequent commenters were particularly aware of Vulfpeck-after all, they had never had a top 100 hit, nor were they even signed to a record label.
My brother was quick to reply, “Check out Wulfpeck.” I don’t know if my brother made a typo or if he was assuming German pronunciation, but the band to which he was referring was, in fact, the quartet of pianist Woody Goss, drummer/guitarist/vocalist Theo Katzman, drummer/keyboardist Jack Stratton, and bassist Joe Dart known as Vulfpeck. A year ago or so, a commenter on this post by our multiloquent contributor, John Marks, had the temerity to suggest that perhaps there were no great musicians playing popular music nowadays.
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